Senior Product Manager (CRM & Growth)
Core
Own CRM and lifecycle products (onboarding, engagement, retention, reactivation) to drive customer communication, retention, and conversion in a fintech lending platform.
Role type
Senior Product Manager (CRM & Growth)
Builds
CRM and lifecycle messaging products, email deliverability infrastructure, and growth channels for a consumer finance platform.
Domain
Fintech / Consumer Lending
Deliverable
product features
Required skills
Product management, CRM/lifecycle/messaging strategy, prioritization, SQL, A/B testing design, technical collaboration, data analysis, regulated industry compliance
Preferred skills
Financial services experience, new channel launch, experimentation tooling, mentoring
Technologies
SQL, A/B testing frameworks, CRM platforms, messaging infrastructure
Responsibilities
Own roadmap and outcomes for CRM and lifecycle product; Prioritize competing opportunities across CRM, growth, and platform work; Define metrics and make commercial trade-offs between growth, retention, and cost; Run an experimentation programme with A/B tests; Treat email deliverability and messaging reliability as product concerns; Shape requirements with Engineering, Design, Marketing, Risk, and Compliance.
Seniority
Senior, hands-on IC