Lifecycle Marketing Manager
Core
Design and run always-on, intelligent growth programs that drive user adoption, repeat usage, and monetization by leveraging AI and automation to personalize experiences across email and in-product channels.
Role type
Senior Lifecycle Marketing Manager (Product Growth)
Builds
Intelligent growth programs, automated customer journeys, and scalable marketing systems for Notion's AI-native workspace.
Domain
SaaS / B2B / AI / Product-Led Growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, reverse ETL and data pipeline fluency, A/B testing design, customer segmentation, technical fluency with APIs and webhooks, storytelling, experimentation rigor
Preferred skills
Experience with Customer.io, basic SQL, HTML, Figma, B2B/B2C journey management
Technologies
Customer.io, reverse ETL, APIs, webhooks, event-based triggers, AI automation tools
Responsibilities
Own end-to-end lifecycle journeys from strategy to launch, build scalable systems for campaign execution and measurement, synthesize customer signals into targeted engagement triggers, run rigorous A/B tests with statistical analysis, translate engagement data into product roadmap influence
Seniority
Senior, hands-on IC