Paid Media & Influencer Marketing Manager
Core
Manage and optimize paid media campaigns to amplify influencer, creator, and UGC content across Meta Ads and TikTok Ads.
Role type
Senior IC paid media and influencer marketing manager
Builds
Paid media campaigns amplifying creator content for clients
Domain
Digital marketing, influencer marketing, performance marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, Influencer & creator marketing, Meta Ads, TikTok Ads, Creator content amplification, Partnership Ads & Spark Ads, Performance marketing, Budget management & optimization, UGC, Data analysis, Performance reporting, A/B testing
Preferred skills
Advanced English
Technologies
Meta Ads, TikTok Ads
Responsibilities
Plan, implement, monitor, and optimize paid media campaigns across Meta Ads and TikTok Ads; Develop paid media strategies to amplify influencer, creator, and UGC content; Manage campaign budgets and dynamically allocate or reallocate investment according to performance and business objectives; Analyze the performance of creators, content, audiences, formats, and platforms to identify opportunities for optimization; Coordinate with influencer marketing teams to select content with the greatest potential for paid amplification and performance; Implement and optimize Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats; Monitor key performance indicators including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI; Develop performance reports and translate campaign data into strategic recommendations and actionable insights; Conduct A/B testing across audiences, creators, formats, messaging, and creative assets; Identify high-performing creator content and recommend when to increase, maintain, reallocate, or stop investment; Collaborate with influencer marketing, content, creative, and client service teams to ensure campaigns meet performance and business objectives.
Seniority
Mid-to-Senior, hands-on IC