Marketing Director- APAC
Core
Lead go-to-market strategies and integrated marketing campaigns across the APAC region to drive growth for direct sales and indirect channel partner businesses.
Role type
Senior Marketing Director (Regional)
Builds
Demand generation programs, localized campaigns, and partner enablement initiatives for Johnson Controls' building systems and energy efficiency solutions.
Domain
Building technology, thermal management, and energy efficiency in the APAC region.
Deliverable
product features | dashboards & analysis
Required skills
Demand generation strategy, digital marketing execution, account-based marketing, channel partner management, team leadership, budget management, funnel optimization, CRM systems, event strategy.
Preferred skills
MBA, multi-country APAC management experience, channel marketing in B2B environments.
Technologies
SEO, paid media, marketing automation, social media, webinars, account-based marketing platforms, CRM systems.
Responsibilities
Lead demand generation strategy and execution across APAC; develop localized campaigns translating global value propositions; lead and develop a team of APAC-based marketing professionals; manage regional marketing budget; define and execute regional event strategies; partner with channel leaders to develop co-marketing programs; report on KPIs and funnel progress.
Seniority
Senior, hands-on IC with leadership responsibilities