Field Marketing Manager, Japan
Core
Design and execute end-to-end brand-to-revenue GTM strategy for Twilio in the Japanese market, driving pipeline creation and deal closure.
Role type
Senior Field Marketing Manager (B2B SaaS)
Builds
Brand awareness, demand generation programs, ABM initiatives, and partner marketing campaigns for Twilio's communications platform.
Domain
B2B SaaS / Cloud Communications (CPaaS) in the Japanese market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B field marketing strategy, brand-to-revenue GTM execution, Japanese market expertise, commercial acumen, ABM program management, partner/channel marketing, event management, marketing automation, CRM management, BI analysis, intent data utilization, AI-powered marketing tools, cross-functional collaboration, Japanese business cultural fluency
Preferred skills
CPaaS/SaaS industry experience, partner GTM experience in Japan, Twilio product familiarity, high-growth B2B SaaS environment experience
Technologies
Marketo, Salesforce, Tableau, Looker, 6sense, Bombora
Responsibilities
Own and execute the Japan field marketing plan across the full GTM funnel; Design and deliver integrated marketing campaigns spanning email, social, paid media, and content syndication; Lead executive engagement programs including CxO-level events and account-based relationship marketing; Develop and execute partner marketing programs to drive joint pipeline; Oversee PR and communications activities to build brand credibility; Plan and deliver demand generation programs including physical/digital events, webinars, and ABM; Analyze campaign performance using CRM and BI tools; Localize global campaign assets for the Japanese market; Manage third-party vendors and agencies; Serve as primary marketing business partner to the Japan sales organization.
Seniority
Senior, hands-on IC
