Senior Specialist, Brand Strategy – Johnson Controls Brand
Core
Develop and execute global brand strategy, positioning, and governance for the Johnson Controls enterprise brand to differentiate the company in competitive B2B markets.
Role type
Senior Specialist, Brand Strategy
Builds
Global brand strategy frameworks, messaging platforms, value propositions, brand guidelines, templates, and governance programs.
Domain
B2B Industrial / HVAC / Energy / Smart Buildings
Required skills
Brand strategy, brand positioning, brand identity, market research, customer insight analysis, competitive assessment, brand governance, trademark management, project management, analytical skills, organizational skills
Preferred skills
HVAC, energy, automation, or smart building technologies knowledge
Technologies
Enterprise systems, AI tools, taxonomy frameworks
Responsibilities
Contribute to the evolution of brand positioning and value propositions; Conduct market research and competitive assessments; Develop and maintain brand guidelines, templates, and asset management; Lead governance programs to ensure adherence to global standards; Manage brand inbox and approval processes; Embed brand standards into enterprise systems and workflows.
Seniority
Senior, hands-on IC
