Manager, Corporate Brand
Core
Developing and executing the Haleon corporate brand strategy, reputation management, and global visual identity to build internal and external brand reputation.
Role type
Manager, Corporate Brand
Builds
Corporate brand reputation, integrated marketing campaigns, brand visualization assets, and global brand templates.
Domain
Consumer Health / Corporate Branding
Deliverable
product features
Required skills
Brand building, agency management, digital activation, strategic influencing, project management, brand compliance, visual identity management, content testing, metrics tracking.
Preferred skills
Matrix organization leadership, stakeholder management.
Technologies
LLM monitoring tools, digital asset management systems.
Responsibilities
Feeding into the creation of the strategic vision and plan for Haleon as a company and a brand; Creating and executing integrated marketing and/or communication campaigns that build the reputation of the business and the corporate brand; Providing input into the design of templates that allow for consistent delivery of the Haleon brand globally and cross-functionally; Working with the wider Global and Local Marketing teams to assess where the Haleon brand can connect initiatives to drive scale or further promote the company reputation; Partnering with External and Internal Communications on the creation and ongoing evolution of the Haleon company messaging and assets; Acting as a "brand guardian", engaging with stakeholders to ensure brand identity compliance and a consistent high degree of quality asset production; Supporting with the ongoing management, development, and implementation of the company's global visual identity to ensure it remains fit for purpose, is representative of the business and can be used across all channels; Implementing content testing and measurement approaches to ensure audience impact; Tracking and monitoring of the Corporate Brand key metrics (Reputation, Mentions, Sentiment and LLM monitoring).
Seniority
Manager, hands-on IC
