Head of Brand Marketing, Hong Kong & Macau
Core
Lead brand strategy, integrated campaigns, and community investment to drive business growth and customer engagement for insurance in Hong Kong and Macau.
Role type
Head of Brand Marketing (Leadership)
Builds
Integrated marketing campaigns, brand narratives, and community partnerships for insurance products.
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, team leadership, stakeholder management, customer segmentation, data analytics, AI in marketing
Preferred skills
Insurance industry experience, MCV customer behavior knowledge, digital ecosystem expertise
Technologies
Social media platforms, AI tools, analytics platforms
Responsibilities
Develop and execute holistic brand strategy; localize global brand platform for HK/Macau; lead community investment and sponsorship strategy; build and lead high-performing marketing team; act as strategic partner to business units; define and track brand KPIs.
Seniority
Senior, hands-on IC
