Brand Marketing Manager
Core
Building holistic brand strategy aligned with global and regional directions, delivering seasonal brand and marketing campaign stories, and managing cross-functional alignment.
Role type
Management-level Brand Marketing Manager
Builds
Seasonal brand strategies, marketing campaign stories, and communication plans for global and regional markets
Domain
Consumer goods / Brand Marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional leadership, creative oversight, market research, team management, budget management
Preferred skills
Change management, talent development, inclusive culture building
Technologies
Standard office equipment
Responsibilities
Ensure seasonal marketing campaigns reflect global and regional brand initiatives; Align product and channel initiatives with Product and Sales teams; Oversee creative adoption and regional production; Research market and consumer insights for brand strategies; Manage team performance, goals, and resource allocation
Seniority
Manager, directs subordinate employees