Brand Marketing Manager
Core
Building holistic brand strategy aligned with global and regional directions, delivering seasonal brand and marketing campaign stories, and managing cross-functional alignment.
Role type
Senior Brand Marketing Manager (Management)
Builds
Seasonal marketing campaigns, brand stories, and communication plans for global and regional markets.
Domain
Retail / Apparel / Brand Marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional collaboration, creative oversight, market research, team leadership, resource allocation
Preferred skills
Change management, talent development, inclusive culture building
Technologies
None stated
Responsibilities
Ensure seasonal marketing campaigns reflect global and regional brand initiatives; Align product and channel initiatives with Product and Sales teams; Oversee creative adoption and regional production; Research market and consumer insights for brand strategies.
Seniority
Senior, Management (manages 2+ direct reports)