Senior Marketing Manager
Core
Developing strategic segmented market strategies, product portfolio management, and value propositions to support sales targets and growth objectives.
Role type
Senior Marketing Manager (Strategic & Product)
Builds
Global marketing strategy, annual plans, budgeting, segment-specific programs, and go-to-market strategies for industrial solutions.
Domain
Industrial manufacturing, engineered products, chemical processing, oil & gas, pharmaceutical, food & beverage, energy transition.
Deliverable
product features
Required skills
Strategic planning, market analysis, brand positioning, demand generation, project management, data-driven decision making, technical collateral creation, global collaboration.
Preferred skills
MBA, experience in pressure relief devices/process safety/industrial equipment, CRM/marketing automation platform familiarity, multi-site organization integration.
Technologies
Microsoft Office (Outlook, Excel, Word, PowerPoint), Salesforce.
Responsibilities
Develop and execute global marketing strategy aligned with growth objectives; create annual marketing planning and budgeting ensuring measurable ROI; define product value propositions and launch plans; build segment-specific marketing programs; oversee creation of technical collateral and application guides; support global demand generation, digital marketing, and trade shows.
Seniority
Senior, hands-on IC with leadership responsibilities