Global Brand Marketing Manager (Stelo)
Core
Lead global brand marketing efforts including positioning, creative campaign development, and asset creation to support demand generation, retention, and long-term brand loyalty for Stelo, a consumer CGM product.
Role type
Global Brand Marketing Manager
Builds
Global brand strategy, creative campaigns, and marketing assets for Stelo consumer health product
Domain
Consumer health technology / Continuous Glucose Monitoring (CGM)
Deliverable
product features
Required skills
Global brand strategy, creative campaign development, product positioning, GTM planning, data and evidence generation, project management, analytical skills, agency briefing
Preferred skills
International market experience, product launch experience, cross-functional leadership
Technologies
None stated
Responsibilities
Develop and oversee global campaigns and assets; lead global brand positioning and messaging frameworks; support strategic planning around Go-To-Market; design data and evidence generation plans; ensure brand guardrails and integrity; design and implement market research studies; manage project timelines, budgets, and deliverables
Seniority
Senior, hands-on IC