Sr. Director, Pfizer Brand & Reputation
Core
Enterprise leader shaping Pfizer's global brand strategy, corporate reputation, and integrated campaign execution to drive visibility and business growth across therapeutic areas like Oncology.
Role type
Sr. Director, Enterprise Brand & Reputation
Builds
Global brand campaigns, identity systems, and reputation initiatives for Pfizer and priority therapeutic areas.
Domain
Life Sciences / Pharmaceutical Branding
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise brand strategy, integrated campaign leadership, go-to-market planning, brand identity governance, executive stakeholder alignment, team leadership, performance measurement, innovation in storytelling
Preferred skills
Global multi-market experience, healthcare narrative translation, AI brand standards application, emerging digital ecosystem familiarity, senior team development
Technologies
Generative AI tools, media platforms, brand asset libraries
Responsibilities
Lead brand strategy and GTM planning for Pfizer and priority therapeutic areas; Drive creation and rollout of integrated brand campaigns across paid, owned, and earned media; Partner with Corporate Communications on enterprise reputation initiatives; Oversee global brand identity system and AI-enabled content standards; Collaborate with senior leaders to align brand strategy with business goals; Build and mentor a high-performing brand team
Seniority
Senior, hands-on IC with executive influence
