Associate Manager, Audience Development (UMe)
Core
Develop and execute omni-channel email and SMS marketing strategies to connect music fans with artists, optimizing customer journeys and personalization to drive retention and lifetime value.
Role type
Associate Manager, CRM Marketing
Builds
D2C fan engagement campaigns and communication flows for UMG labels and artists
Domain
Music industry, Direct-to-Consumer (D2C) marketing, Customer Relationship Management (CRM)
Deliverable
product features
Required skills
Email marketing strategy, SMS marketing, Customer segmentation, Journey mapping, A/B testing, Data analysis, Adobe Suite (Photoshop, Illustrator, InDesign), HTML/CSS basics, Project management
Preferred skills
eCommerce landscape knowledge, Marketing technology platform familiarity, Creative branding
Technologies
ESPs, SMS platforms, Adobe Creative Suite
Responsibilities
Develop and execute comprehensive email and SMS strategies; Own the marketing calendar; Analyze performance data and iterate campaigns; Lead creative branding and template redesigns; Partner with cross-functional teams; Drive learning through testing and personalization; Provide regular performance reporting
Seniority
Mid-level, hands-on IC