Salesforce Technical Specialist
Core
Managing customer data activation and executing end-to-end CRM strategies to drive user engagement and retention for a live entertainment platform.
Role type
CRM Marketing Specialist (Salesforce Marketing Cloud)
Builds
Targeted communications, special offers, and data-driven insights for Fever's user base.
Domain
Live entertainment technology / Digital Marketing
Deliverable
product features
Required skills
Salesforce Marketing Cloud, SQL, AMPScript, multi-channel campaign management, retention strategy, A/B testing, data analysis, dynamic templates
Preferred skills
Consumer behavioral data leverage, commercial savvy, agile prioritization
Technologies
Salesforce Marketing Cloud, SQL, AMPScript
Responsibilities
Manage customer data activation and execute end-to-end CRM strategy; Refine multi-channel communications and develop retention strategies; Support technical setup of campaigns and user journeys; Define and track success metrics for campaigns; Own weekly/monthly reporting and ad-hoc deep dives.
Seniority
Mid-level, hands-on IC
