CRM Analyst
Core
Maximize user engagement and recurrency for passengers, drivers, and businesses through CRM strategies that communicate the brand's value proposition.
Role type
CRM Analyst
Builds
CRM campaigns and communication flows for a ride-hailing platform
Domain
Mobility / Ride-hailing
Deliverable
product features
Required skills
CRM strategy definition and execution, Full-funnel coordination, Data analysis and interpretation, Marketing automation tool management, Database integrity management
Preferred skills
Copywriting, HTML/CSS/Liquid
Technologies
Braze, Office, Google Workspace
Responsibilities
Define, execute, and iterate CRM strategies based on business objectives; Coordinate with Marketing and Growth teams globally and locally; Analyze CRM campaign results to identify improvements and run tests; Ensure quality control and timely delivery of communication campaigns; Maintain the integrity and efficiency of the local CRM database.
Seniority
Mid-level (2-5 years experience)
