Manager, Channel Marketing (L09)
Core
Managing end-to-end campaign execution for B2C clients within the Zeta Marketing Platform and Salesforce Marketing Cloud, leveraging AI-driven insights for optimization.
Role type
Manager, Channel Marketing (Marketing Automation)
Builds
Automated email, SMS, and mobile push campaigns for B2C/B2B clients
Domain
Consumer Finance / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2C/B2B email campaign execution, Zeta Marketing Platform, Salesforce Marketing Cloud, Direct Marketing Channel experience, Marketing automation, AI tool integration, Project management, Data analysis
Preferred skills
Retail marketing concepts, Marketing databases, GEN AI marketing tools, Project management tools, Data visualization
Technologies
Zeta Marketing Platform, Salesforce Marketing Cloud, Agent Studio, Athena, Jasper, Copy.ai, Chat GPT Enterprise, Salesforce Einstein, Copilot, Workfront, MRM, Jira, ProofHub
Responsibilities
Build, test, audit, and deploy static, dynamic, ad-hoc, and automated email campaigns; Ensure campaign accuracy and compliance; Identify opportunities for automation and process improvement; Leverage AI tools for engagement and conversion optimization; Collaborate with data teams and creative agencies.
Seniority
Manager, hands-on IC