Meta Ads Specialist
Core
Build, launch, and manage paid media campaigns primarily on Meta, with optimization of budgets, targeting, and creative to drive client outcomes.
Role type
Senior paid media specialist (Meta Ads)
Builds
Performance-driven advertising campaigns for health, wellness, and eCommerce brands
Domain
Digital marketing, paid media, AI-powered media buying
Required skills
Meta Ads Manager expertise, paid media campaign management, performance data analysis, A/B testing, creative brief refinement, platform update adaptation
Preferred skills
Google Ads proficiency, GA4/Triple Whale familiarity, AI tool experimentation, health/wellness/eCommerce industry experience
Technologies
AI Marketing Network, Meta Ads Manager, Google Ads, GA4, Triple Whale
Responsibilities
Monitor and optimize campaign performance daily, manage pacing and efficiency, partner with creative teams to refine ads, plan and execute A/B tests, translate metrics into actionable insights, maintain structured campaigns
Seniority
Mid-level, hands-on IC