Associate Director of Campaign Strategy & Management
Core
Define strategic frameworks for client journeys, architecting omnichannel personalization and translating marketing objectives into multi-touch campaign architectures to drive measurable business outcomes.
Role type
Associate Director, Campaign Strategy & Management
Builds
Scalable digital and physical client journey playbooks, personalized campaign experiences, and optimized market performance frameworks.
Domain
Legal services marketing and business development
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategy mapping across client lifecycle, CRM and automation orchestration, data visualization, advanced data storytelling, marketing measurement framework creation, people leadership, stakeholder management
Preferred skills
Legal industry experience, senior-level management experience
Technologies
Microsoft Office, iManage, CRM, web automation, data visualization tools
Responsibilities
Define strategic frameworks for client journeys, lead omnichannel personalization vision, translate broad marketing objectives into campaign architectures, ensure campaign interconnectivity within the ecosystem, define campaign-level success metrics, establish real-time optimization frameworks, manage internal agency expectations and resource allocation, partner with channel SMEs on strategy, align content and creative with brand narrative, provide strategic input into MarTech roadmap, supervise and mentor direct reports including hiring and performance appraisals
Seniority
Senior, hands-on IC with management responsibilities