AVP, Campaign Operations (L10)
Core
End-to-end omnichannel campaign operations, audience strategy, segmentation, and SFMC execution for financial services clients.
Role type
Senior IC campaign operations manager (marketing)
Builds
Scalable, repeatable, and compliant customer journeys and email campaigns
Domain
Financial services / Digital marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud (SFMC), SQL, data governance, campaign lifecycle management, stakeholder management, Agile methodology
Preferred skills
Salesforce Data Cloud (D360), SAS, Python, Tableau, UNIX, REST/SOAP APIs
Technologies
Salesforce Marketing Cloud, SAS CI, Unica, Adobe, Tableau, Hadoop
Responsibilities
Manage marketing campaign data file processing and execution; Collaborate on customer targeting strategy and segmentation; Build and execute omnichannel journeys in SFMC Journey Builder; Execute email campaigns in Email Studio; Manage audiences and data in SFMC using Data Extensions and SQL Query Activities; Develop and operate repeatable automations in Automation Studio; Support integrations and ingestion methods; Monitor and troubleshoot sends/journeys/automations
Seniority
Senior, hands-on IC