GCD - Performance, CRM and Scale
Core
Lead the creative vision, systemic strategy, and asset excellence for clients' largest scaled digital workstreams, overseeing the transition of legacy creative teams into an automated, AI-native future.
Role type
Senior leadership creative architect (scaled CRM & Performance)
Builds
Thousands of performance-driven assets annually including lifecycle email ecosystems, B2B/B2C landing pages, performance marketing engines, and platform-native digital campaigns.
Domain
Digital marketing, performance marketing, CRM, and creative technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Senior agency leadership, performance marketing architecture, CRM systems mastery, UX/UI performance metrics, AI suite integration, dynamic creative optimization (DCO), automated toolkit management, design and motion artistry, change management
Preferred skills
Technical literacy, maker mindset, emotional intelligence, strategic vision
Technologies
AI suites, dynamic creative optimization (DCO), automated toolkits
Responsibilities
Enforce narrative and visual standards across scaled channels; partner with leadership to establish comprehensive program management and structural evolution; foster a culture of active experimentation and AI integration; act as the ultimate gatekeeper for holistic craft across all creative disciplines; define the overarching creative roadmap and empower senior creative leaders; act as a strategic peer to client VPs and Product Marketing Directors.
Seniority
Senior, hands-on IC with strategic leadership
