Senior Director, Ad Tech and Data Partnerships
Core
Lead the development, growth, and execution of key demand-side platform (DSP), retail media, audience data, identity, and measurement partnerships across iHeartMedia's audio ecosystem to drive revenue growth.
Role type
Senior Director, Ad Tech & Data Partnerships
Builds
Strategic partnerships with DSPs, data providers, agencies, retail media networks, clean room partners, identity solutions, and measurement companies
Domain
Digital advertising, programmatic audio, data partnerships, retail media
Deliverable
client delivery
Required skills
DSP/SSP partnership management, programmatic advertising ecosystem knowledge, retail media network alignment, audience data strategy, identity resolution, attribution and measurement, executive stakeholder influence, strategic partnership planning
Preferred skills
Digital audio/podcasting/CTV experience, broadcast radio/TV advertising ecosystem knowledge, first-party data activation, privacy regulations expertise
Technologies
The Trade Desk, Magnite, DV360, Yahoo DSP, Amazon DSP, StackAdapt, Viant, Freewheel Buyer Cloud, Blis
Responsibilities
Develop and manage strategic relationships with key DSP and SSP partners; Identify opportunities to increase programmatic demand and accelerate revenue growth; Negotiate partnership agreements and joint business plans; Build and expand relationships with audience data providers and clean room partners; Represent iHeartMedia at industry conferences and partner meetings; Collaborate with Tech, Ad Operations, and Legal teams on partner integrations
Seniority
Senior Director, strategic leadership & cross-functional collaboration
