Senior Director, Ad Tech and Data Partnerships
Core
Lead the development, growth, and execution of key demand-side platform (DSP), retail media, audience data, identity, and measurement partnerships across iHeartMedia's audio ecosystem to drive revenue growth.
Role type
Senior Director, Ad Tech & Data Partnerships
Builds
Strategic partnerships with DSPs, data providers, agencies, retail media networks, clean room partners, identity solutions, and measurement companies.
Domain
Digital advertising, programmatic audio, data partnerships, retail media
Deliverable
client delivery
Required skills
DSP/SSP partnership management, programmatic advertising ecosystem knowledge, retail media network alignment, audience data and identity resolution, clean room integration, attribution and measurement strategies, executive stakeholder influence, strategic partnership planning, revenue growth execution, cross-functional collaboration
Preferred skills
Digital audio/podcasting experience, broadcast radio/TV advertising ecosystem knowledge, first-party data strategies, privacy regulations expertise, AI-driven advertising technologies
Technologies
The Trade Desk, Magnite, DV360, Yahoo DSP, Amazon DSP, StackAdapt, Viant, Freewheel Buyer Cloud, Blis
Responsibilities
Develop and manage strategic relationships with key DSP and SSP partners; Identify opportunities to increase programmatic demand and accelerate revenue growth; Negotiate partnership agreements and joint business plans; Build and expand relationships with audience data providers and identity resolution partners; Represent iHeartMedia at industry conferences and partner meetings; Collaborate with Tech, Ad Operations, and Legal teams on partner integrations.
Seniority
Senior Director, strategic leadership & revenue growth