Senior Programmatic Manager (Remote US)
Core
Own the expansion of programmatic service offerings and drive the strategic vision of the department to enhance digital advertising capabilities.
Role type
Senior IC programmatic strategy & activation lead
Builds
Programmatic strategies, measurement frameworks, and campaign optimizations for B2B/SaaS clients
Domain
B2B performance marketing, programmatic advertising, SaaS
Required skills
Programmatic strategy, people management, KPI definition, vendor/partner relationship management, ABM, media planning, DSP campaign optimization, new business pitching, analytical ability
Preferred skills
Experience with TTD, Nexxen, DV360
Technologies
DSPs (TTD, Nexxen, DV360), Zoom, Slack
Responsibilities
Develop and implement comprehensive programmatic strategies; Collaborate cross-functionally to align initiatives with business objectives; Establish and analyze KPIs for campaign performance; Manage relationships with programmatic partners and vendors; Act as a thought leader to inform decision-making
Seniority
Senior, hands-on IC with people management