Director, GTM Strategy — Multi-Platform Initiatives & Market Scale
Core
Director responsible for translating national enterprise partnerships and multi-platform programs into scalable, repeatable revenue frameworks for local, regional, and national markets.
Role type
Director, GTM Strategy (Multi-Platform Initiatives & Market Scale)
Builds
Modular, market-ready playbooks, sales enablement tools (one-pagers, FAQs, pitch guidance), and pricing frameworks for iHeart's largest advertising partners.
Domain
Media, audio, and entertainment advertising
Deliverable
product features
Required skills
GTM strategy, sales strategy, commercial operations, product marketing, scaling multi-market initiatives, cross-functional collaboration, simplifying complex ideas into frameworks
Preferred skills
Media, audio, or entertainment industry experience
Technologies
None stated
Responsibilities
Lead GTM strategy for multi-platform initiatives; convert high-level concepts into modular playbooks; build frameworks for scaling initiatives across markets; deliver sales-ready tools; partner with Programming, Sales, Marketing, Finance, Legal, and Operations; monitor initiative performance and optimize revenue impact
Seniority
Director, hands-on IC with strategic scope