Director, Product Marketing - DSP
Core
Lead product marketing, market positioning, and go-to-market strategy for commerce and app growth capabilities within a Demand-Side Platform (DSP), translating complex data and AI-driven features into clear customer value propositions.
Role type
Director, Product Marketing (AdTech/DSP)
Builds
Commerce narratives, app user acquisition strategies, re-engagement and retargeting positioning, and go-to-market plans for a global advertising platform.
Domain
AdTech, Digital Advertising, Commerce Media, Retail Media Networks
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, market positioning, customer insight analysis, category definition, stakeholder management, cross-functional leadership, product roadmap influence, PLG/SLG execution
Preferred skills
Experience in AdTech/Martech ecosystems, understanding of retail media dynamics, ability to mentor product marketing teams
Technologies
DSPs, AI/ML platforms, Retail Media Networks
Responsibilities
Define ideal customer profiles and buying personas for commerce and app growth; craft end-to-end commerce narratives and value propositions; position app user acquisition and retargeting as inputs to lifecycle outcomes; lead product marketing for third-party integrations and strategic partnerships; execute product-led and sales-led growth motions; partner with Product to validate ICPs and influence roadmap prioritization; build and mentor a product marketing team.
Seniority
Director, strategic leadership & team building
