Retail Media Reporting & Insights Senior Analyst
Core
Senior Analyst driving measurement strategy, leadership, and execution for suppliers/advertisers within Home Depot's retail media network, translating complex data into actionable narratives to influence advertiser growth.
Role type
Senior IC retail media reporting and insights analyst
Builds
Data-driven performance narratives, ROMO storytelling, and actionable learnings for internal and external stakeholders
Domain
Retail media, marketing measurement, and digital analytics
Deliverable
dashboards & analysis
Required skills
Business/financial modeling (Excel, Access), Statistical analysis, Web analytics, Data visualization (Tableau), SQL (intermediate)
Preferred skills
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Brand lift, A/B testing, Incrementality studies, Test-and-learn functions, Strategic problem solving, Competitive research
Technologies
Excel, Access, Tableau, SQL
Responsibilities
Analyze and present data-driven narratives of performance for suppliers/advertisers; Evaluate marketing impact using MTA ROAS, media delivery analytics, and ad effectiveness measurement; Drive Return on Marketing Objective (ROMO) storytelling; Research and analyze business trends and customer behavior data; Analyze web analytics and offline data to evaluate site performance; Provide web analytics strategy to Specialty Channel
Seniority
Senior, hands-on IC
