Associate Principal, Insights & Measurement, Analytics & Insights (A&I)
Core
Senior individual contributor acting as a subject matter expert in insights & measurement to help advertisers optimize investments on Amazon Ads.
Role type
Senior IC analytics and insights specialist (advertising measurement) (via careerplan.io/jobs/10564147-associate-principal-insights-measurement-analytics-insights-ai-at-amazon)
Builds
Actionable media strategies and data-driven insights for advertisers
Domain
Digital advertising, marketing analytics, and measurement
Required skills
Advanced SQL, Python, data science modeling, advertising measurement methodologies (incrementality, MMM, attribution), GenAI application, customer segmentation, stakeholder communication
Preferred skills
10+ years experience, Master's degree in marketing/advertising/business/economics/statistics, experience with senior advertiser/agency stakeholders
Technologies
SQL, Python, GenAI
Responsibilities
Establish relationships with senior marketing decision makers; leverage proprietary data and third-party research to generate actionable insights; develop expertise in Amazon's proprietary metrics; advocate for data-driven decision-making; write internal documents with strategic recommendations; scale analyses using AI native solutions; mentor junior team members
Seniority
Senior, hands-on IC