Junior Marketing Analyst - Leaply
Core
Junior Marketing Analyst supporting Performance Marketing by preparing reports, building dashboards, and analyzing A/B tests to optimize customer lifetime value and marketing spend.
Role type
Junior Marketing Analyst (Performance Marketing)
Builds
Dashboards & analysis for marketing metrics
Domain
Health & Wellness / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Tableau/Power BI/Looker), core marketing metrics (CPM, CAC, LTV, ROAS), A/B testing analysis, data quality verification
Preferred skills
Python (pandas), product analytics tools (Amplitude), BigQuery, subscription app experience
Technologies
SQL, Tableau, Power BI, Looker, BigQuery, Amplitude, Python
Responsibilities
Prepare regular and ad-hoc reports on spend, creative performance, and channel results; Build and maintain dashboards for key marketing metrics; Analyze A/B tests within the existing evaluation framework; Monitor key metrics and flag anomalies; Support deep-dive research into audience segments and unit economics; Check data and tracking quality with engineering; Document analyses and metric definitions
Seniority
Junior, hands-on IC
