Brand Analytics Manager, Brand Innovation Lab
Core
Own measurement across custom advertising campaigns by defining KPI frameworks, building shared tooling, and ensuring consistent business measurement.
Role type
Brand Analytics Manager (Measurement Strategy & Tooling)
Builds
Self-service measurement tools (dashboards, automated reports) and scalable measurement solutions for major brands on Amazon.
Domain
Digital advertising, retail, data analytics
Deliverable
production ML models | dashboards & analysis
Required skills
KPI framework definition, SQL for large datasets, data visualization (QuickSight/Tableau/Power BI), full-funnel measurement, documentation of methodologies, cross-functional collaboration, data analysis
Preferred skills
Security/compliance standards (HIPAA, GDPR), consulting/advisory experience in advertising or retail
Technologies
SQL, Python, Power BI, Tableau, QuickSight, NoSQL, Hadoop, Spark, Kafka, Kinesis
Responsibilities
Define measurement plans, KPIs, benchmarks, and full-funnel measurement; Build self-service tools to reduce ad-hoc requests; Document measurement methodologies for 11+ countries; Work with Engineering to embed measurement best practices; Analyse campaign results and deliver findings; Present findings to internal teams and advertising clients
