Senior Data Analyst - Marketing
Core
Build the measurement foundation for paid and PLG channels, moving from vanity metrics to causal answers about pipeline and revenue drivers.
Role type
Senior Data Analyst (Marketing Measurement & Attribution)
Builds
End-to-end marketing measurement strategy, attribution frameworks, incrementality tests, and media mix models.
Domain
SaaS / Developer Tools / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing attribution, incrementality testing, media mix modeling (MMM), SQL, Python or R, experiment design, growth metrics (CAC, LTV, payback), data integrity, AI tooling
Preferred skills
BaaS/DevRel experience, applied econometrics, time-series modeling, Bayesian methods, Google Ads/Meta/LinkedIn expertise
Technologies
SQL, Python, R, Google Ads, Meta, LinkedIn, CDPs, BI tools
Responsibilities
Own end-to-end marketing measurement strategy across experimentation, MMM, and attribution; Design and run always-on incrementality tests to quantify causal impact; Build and maintain media mix models for budget allocation and forecasting; Establish attribution frameworks integrating platform data and experiments; Identify and fix gaps in marketing data tracking and spend; Translate complex measurement outputs into clear investment recommendations.
Seniority
Senior, hands-on IC
