Data Scientist
Core
Build measurement programs (multi-touch attribution, incrementality testing, media mix modeling) to determine what drives growth for consumer brands and advise on media budget allocation.
Role type
Senior IC data scientist (marketing measurement)
Builds
Measurement frameworks, incrementality tests, and media mix models for client media spend
Domain
Digital marketing / advertising analytics
Deliverable
dashboards & analysis
Required skills
causal inference, experimental design, media mix modeling, incrementality testing, multi-touch attribution, Python, SQL
Preferred skills
Google Meridian, Meta Robyn, PyMC Marketing, GeoLift, CausalImpact, BigQuery, Snowflake, Git, Looker Studio, Tableau, R
Technologies
Python, SQL, pandas, statsmodels, scikit-learn, Google Meridian, Meta Robyn, PyMC Marketing, GeoLift, CausalImpact, BigQuery, Snowflake, Git, Looker Studio, Tableau
Responsibilities
Design and launch incrementality tests across paid channels; build and calibrate media mix models; evaluate and audit multi-touch attribution outputs; reconcile attribution, experiments, and modeling into unified channel value views; present statistical findings and recommendations to clients and internal teams; clean and validate data from ad platforms and commerce systems.
Seniority
Senior, hands-on IC
