Director, Retail Media Measurement
Core
Develop and lead a center of excellence for retail media marketing effectiveness measurement, defining strategic priorities and building roadmaps for measurement frameworks and products.
Role type
Director, Retail Media Measurement (Strategy & Team Leadership)
Builds
Retail media measurement frameworks, cleanroom offerings, advanced insights platforms, and weekly/monthly/quarterly business review artifacts.
Domain
Retail / E-commerce / Media Measurement / Data Analytics
Deliverable
production ML models
Required skills
Strategic planning, team leadership, econometric/statistical modeling, machine learning, MMM/MTA, cross-channel multi-touch attribution, experimental design, stakeholder management, roadmap development.
Preferred skills
Full-funnel marketing measurement, retail/brand marketing measurement, enterprise roadmap leadership, marketing technology landscape expertise.
Technologies
MMM, MTA, cleanroom platforms, BI tools, ad technology stack.
Responsibilities
Define strategic priorities for measurement frameworks; manage a team of analysts; collaborate with sales and clients on measurement needs; oversee creation of econometric and ML models; drive consistency in measurement standards; lead updates on data & measurement roadmap to senior leadership.
Seniority
Director, strategic leadership with hands-on technical oversight
