Director, Retail Media Measurement
Core
Develop and lead a center of excellence for retail media marketing effectiveness measurement, defining strategic priorities and building roadmaps for measurement frameworks and products.
Role type
Director, Retail Media Measurement (Strategy & Team Leadership)
Builds
Retail media measurement frameworks, measurement products (cleanroom offerings, insights platforms), and reporting artifacts (weekly/monthly/quarterly business reviews).
Domain
Retail / Retail Media / Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Retail media measurement strategy, team leadership, cross-functional collaboration, econometric/statistical modeling, MMM/MTA expertise, experimental design, marketing technology landscape knowledge, stakeholder management, strategic planning
Preferred skills
Full-funnel marketing measurement, enterprise roadmap development, ad tech landscape expertise, translating technical concepts to non-technical audiences
Technologies
MMM, MTA, cleanroom offerings, advanced insights platforms
Responsibilities
Develop and execute vision for retail media measurement; lead team of analysts; collaborate with sales and clients on measurement needs; steer methodology decisions; manage reporting requirements; drive innovation in measurement solutions.
Seniority
Director, hands-on leadership & strategy
