Senior Product Manager - Measurement & Reporting
Core
Own the strategy and roadmap for advertiser-facing reporting, attribution, and incrementality measurement to prove CTV advertising impact for ecom and CPG clients.
Role type
Senior Product Manager (Measurement & Reporting)
Builds
Client-grade reporting dashboards, attribution models, and incrementality measurement integrations for CTV advertising.
Domain
Digital Advertising / CTV / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Product management in AdTech/Measurement, Attribution modeling, Incrementality testing, Statistical literacy (experimental design, holdouts), SQL, Data exploration, Ecom/CPG performance stack knowledge.
Preferred skills
Experience with MMPs, Web/CAPI pixels, MMM, Third-party measurement partners (Northbeam, Haus).
Responsibilities
Own advertiser-facing reporting dashboards and outcome metrics; Productize attribution and incrementality; Integrate with client measurement tools; Translate measurement data into actionable recommendations for sales and clients; Validate methodologies using SQL and log-level data.
Seniority
Senior, hands-on IC
