Marketing Scientist
Core
Senior individual contributor driving rigorous advertising measurement, incrementality testing, and monetization strategy for OpenAI's Ads platform to prove and improve advertiser media performance.
Role type
Senior IC Marketing Scientist (Advertising Measurement)
Builds
Scalable measurement programs, tools, and workflows for advertiser reporting and performance optimization.
Domain
AI Advertising & Media Measurement
Deliverable
production ML models | dashboards & analysis
Required skills
Advertising measurement expertise, incrementality testing, attribution modeling, marketing mix modeling (MMM), experiment design, econometric analysis, SQL, Python, R, API integrations, statistical quality standards
Preferred skills
Third-party measurement partner onboarding, auction optimization analysis, translating statistical concepts for non-technical audiences, privacy-forward measurement workflows
Technologies
SQL, Python, R
Responsibilities
Partner with Sales and advertisers to shape learning agendas and interpret measurement results; Apply rigorous methodologies including attribution, incrementality, and MMM; Develop scalable measurement programs and guidance; Shape advertiser-facing insights experiences; Conduct auction optimization analyses; Communicate complex statistical concepts clearly.
Seniority
Senior, hands-on IC
