Associate Customer Sales Lead Snacks - Mid Atlantic Regionals
Core
Drive net sales, profit, volume, and share growth for Campbell's Snacks categories by managing customer business plans, trade investments, and joint strategic planning.
Role type
Associate Customer Sales Lead (CPG)
Builds
Integrated growth plans, trade promotion strategies, and collaborative marketing programs for retail customers.
Domain
Consumer Packaged Goods (Snacks)
Required skills
Sales planning, category management, trade promotion strategy, data analysis (IRI/Nielsen), cross-functional partnership, forecasting, negotiation, P&L management basics.
Preferred skills
CPG industry sales experience, category and brand knowledge, supply chain operations knowledge, DSD business management experience.
Technologies
E4 system, customer investment system, syndicated data tools (IRI, Nielsen).
Responsibilities
Lead integrated growth planning and annual strategic plans with customers; develop and implement trade promotion strategies; monitor and update customer business plans and trade budgets; conduct category business reviews using loyalty and syndicated data; develop accurate monthly forecasts; sell new items and manage distribution; manage cross-portfolio platforms (Back to School, Holiday, etc.).
Seniority
Mid-level, individual contributor