Coordinador canal proximidad
Core
Develop sales and marketing plans for the proximity channel, analyze shopper behavior data, and negotiate with key clients and retail chains.
Role type
Trade Marketing Manager (Proximity Channel)
Builds
Sales and marketing plans for the proximity channel
Domain
FMCG / Consumer Packaged Goods
Deliverable
product features
Required skills
Sales planning, Trade marketing, Data analysis, Budget management, P&L analysis, Nielsen data analysis, Negotiation, Team coordination
Preferred skills
Leadership, Driving license, Standard driving skills
Technologies
Nielsen, P&L
Responsibilities
Create sales and marketing plans for the proximity channel, Analyze market data and shopper behavior, Negotiate agreements with key clients and retail chains, Control budget and profitability, Coordinate sales teams and field promoters