Market Development Lead
Core
Drive market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets to build relationships, plan sales strategies, and execute distribution and merchandising targets.
Role type
Market Development Lead (Sales/CPG)
Builds
Sales plans, distribution strategies, and retail placements for Campbell's food brands
Domain
Consumer Packaged Goods (CPG) / Food & Beverage
Deliverable
product features
Required skills
IDP engagement, sales planning, retail development, data analysis, problem-solving, presentation skills, Microsoft Office proficiency
Preferred skills
Bachelor's degree, prior CPG sales experience
Technologies
Microsoft Excel, PowerPoint, internal sales systems
Responsibilities
Build collaborative relationships with IDPs to identify sales growth opportunities; deliver weekly, period, and quarterly sales plans to grow market share; support retailer expectations by planning targets for distribution, merchandising, and promotions; use data to identify retailer needs and performance trends; visit key accounts to identify opportunities and apply retailer-specific knowledge across channels.
Seniority
Mid-level, hands-on IC
