Customer Sales Lead
Core
Lead development and implementation of business plans for Campbell's Snacks categories across key Retailers and Wholesalers in the Midwest C-Store market.
Role type
Senior Customer Sales Lead (C-Store)
Builds
Sales volume, trade share, and distribution growth for Campbell's Snacks brands in convenience stores.
Domain
FMCG / Food & Beverage / Retail Sales
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Trade demand planning (e4), financial acumen, trade fund management, syndicated data analysis (IRI/Nielsen), category strategy, negotiation, stakeholder management, forecasting, distribution growth
Preferred skills
C-Store and broker management, supply chain operations, P&L management
Technologies
e4, IRI, Nielsen
Responsibilities
Deliver annual operating plans for sales and profit; manage trade budgets and spending to achieve sales objectives; initiate and commercialize C-store solutions with broker partners; manage performance of 3rd party brokers; identify and develop new customer relationships; conduct category business strategy sessions; analyze promotional results to maximize future opportunities; develop monthly forecasts to optimize supply chain efficiency; sell-in new items and optimize distribution; attend trade shows to present products.
Seniority
Senior, hands-on IC
