Market Development Lead
Core
Drive market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets to build relationships, plan sales strategies, and secure incremental placements.
Role type
Market Development Lead (Sales/CPG)
Builds
Sales plans, market share growth, and retail distribution networks for CPG brands
Domain
Consumer Packaged Goods (CPG) / Retail Distribution
Deliverable
product features
Required skills
IDP engagement, sales planning, data analysis, problem-solving, Microsoft Excel, Microsoft PowerPoint, travel management, physical mobility
Preferred skills
Bachelor's degree, prior CPG sales experience
Technologies
Microsoft Office Suite, internal sales systems
Responsibilities
Build collaborative relationships with IDPs to identify sales growth opportunities; Deliver weekly, period, and quarterly sales plans to grow market share; Identify market opportunities and share insights with IDPs; Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, and promotions; Use data to identify retailer needs, performance trends, and growth opportunities; Visit key accounts to identify opportunities and apply retailer-specific knowledge across channels.