Market Development Lead
Core
Drive market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets to build relationships, plan sales strategies, and secure incremental placements.
Role type
Market Development Lead (Sales/CPG)
Builds
Sales plans, market share growth, retailer partnerships, and distribution networks for CPG brands.
Domain
Consumer Packaged Goods (CPG) / Retail Sales
Deliverable
product features
Required skills
IDP engagement, sales planning, data analysis, problem-solving, presentation skills, Microsoft Office proficiency, travel management
Preferred skills
Bachelor's degree, prior CPG sales experience
Technologies
Microsoft Excel, PowerPoint, internal sales systems
Responsibilities
Build collaborative relationships with IDPs to identify sales growth opportunities; deliver weekly, period, and quarterly sales plans; identify market opportunities and share insights with IDPs; support retailer expectations by planning targets for distribution, merchandising, and promotions; use data to identify retailer needs and performance trends; visit key accounts to identify opportunities and apply retailer-specific knowledge.
Seniority
Mid-level, hands-on IC
