Customer Sales Lead, Food Lion
Core
Develop and implement joint business planning for Food Lion Bakery and Salty Snacks to drive net sales, volume, profit, and share growth.
Role type
Senior Customer Sales Lead (CPG)
Builds
Trade promotion strategies, business plans, and collaborative marketing programs for CPG brands.
Domain
Consumer Packaged Goods (CPG) / Retail Sales
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
P&L management, trade and forecasting, category management, business plan development, trade promotion strategy, sales forecasting, distribution management, cross-functional collaboration, data analysis, negotiation
Preferred skills
Account management, DSD experience, supply chain knowledge, shopper insights, category & brand knowledge
Technologies
E4 system
Responsibilities
Create optimal customer plans using E4 to drive portfolio growth; Develop and implement trade promotion strategies and tactical plans; Monitor and update customer business plans including trade budgets and volume; Link consumer trends to shopper opportunities; Conduct post-event analysis to evaluate promotional results; Lead cross-portfolio platforms (Back to School, Holiday, etc.); Manage DSMP principles; Develop monthly forecasts to maximize supply chain efficiency.
Seniority
Senior, hands-on IC
