Manager, BU Sales & Strategy
Core
Lead category management, forecasting, and trade management to drive profitable revenue growth for a Business Unit in the food and beverage industry.
Role type
Manager, Business Unit Sales & Strategy
Builds
Category strategies, sales forecasts, trade marketing budgets, and go-to-market plans for FMCG brands.
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Required skills
Category management, sales forecasting, trade marketing, market research, data analysis, project management, commercialization tracking, competitive analysis, supply chain communication.
Preferred skills
Syndicate/panel data familiarity, experience with database tools.
Technologies
Advanced Excel, databases.
Responsibilities
Develop business proposals combining brand story with customer strategy; conduct market research to set pricing and distribution expectations; supervise distribution build and promotional compliance; lead trade marketing budget execution; collaborate on revenue management and promotional efficiency; deliver sales forecasting routines; identify whitespace for innovation; manage product supply shortages; analyze competitive landscape; track new item commercialization; communicate BU priorities to sales teams.
Seniority
Manager, hands-on leadership