Growth Initiatives Coordinator
Core
Coordinate inbound and outbound licensing deals, external partnerships, and enterprise growth programs for The Campbell's Company.
Role type
Growth Initiatives Coordinator (Licensing & Partnerships)
Builds
Integrated marketing activations across entertainment, sports, media, fashion, lifestyle, and CPG spaces.
Domain
Consumer Packaged Goods (CPG) / Brand Licensing
Deliverable
product features
Required skills
Licensing deal coordination, partnership relationship management, contract negotiation support, project management, stakeholder communication, opportunity identification, internal pitching, financial coordination
Preferred skills
Agency relationship ownership, sports/entertainment landscape knowledge, experiential activation support, licensing summit participation
Technologies
Licensing trackers, working documents, meeting agendas
Responsibilities
Serve as day-to-day contact for external licensors and partners; manage inbound licensor relationship-building and communications; support execution of licensing programs including asset delivery and quality assurance; maintain licensing and partnership trackers; own agendas and working documents with external partners; identify new licensing opportunities across trending verticals; build internal pitches on licensing partners; manage new licensing requests and addendums; partner on negotiations and legal conversations; participate in partner presentations and industry events.
Seniority
Mid-level, hands-on IC
