Sr Customer Sales Lead Kroger Snacks
Core
Develop and implement joint business planning for Kroger to drive volume, profit, and share growth within Campbell's Snacks division.
Role type
Sr Customer Sales Lead (CPG)
Builds
Joint business plans, trade promotion strategies, and collaborative marketing programs for Kroger.
Domain
Consumer Packaged Goods (Snacks) / Retail Sales
Deliverable
client delivery
Required skills
P&L management, trade strategy, forecasting, category management, negotiation, supply chain knowledge, analytical skills
Preferred skills
Cross-functional collaboration, shopper insights, brand strategy implementation
Technologies
Campbell's Sales Planning & Customer Investment system
Responsibilities
Create optimal customer plans for Brick & Mortar and Ecommerce; manage trade budgets and spending; develop trade promotion strategies; monitor business plans against sales objectives; conduct category business reviews; develop monthly forecasts; sell-in new items; provide direction to retail on plan implementation.
Seniority
Senior, hands-on IC