Associate Manager, Customer Marketing
Core
Shaping and executing Category and Channel Go-To-Market strategies for the Modern Trade channel to drive category growth, in-store excellence, and shopper conversion for SC Johnson brands.
Role type
Associate Manager, Customer Marketing (Trade Marketing)
Builds
In-store execution plans, activation programs, and commercialization for new product launches
Domain
FMCG / Modern Trade Retail
Deliverable
product features
Required skills
Category and channel strategy, in-store execution planning, trade insights analysis, NielsenIQ data utilization, cross-functional collaboration, shopper behavior understanding
Preferred skills
Modern Trade sales background, fast-paced environment experience
Technologies
NielsenIQ
Responsibilities
Lead channel-based growth strategies for Modern Trade, translate strategies into in-store execution plans, lead end-to-end in-store commercialization for new launches, analyze performance data to identify growth opportunities, build understanding of Modern Trade shopper behavior, act as a connector between Sales, Marketing, and external partners
Seniority
Mid-level Manager (3-5 years experience)