Sales Planning and Operations Head
Core
Lead sales planning, operations, shopper marketing, trade activation, and field execution to translate brand strategies into executable plans and ensure forecast accuracy.
Role type
Senior Sales Planning and Operations Head
Builds
Commercial processes linked to IBP, MBR, BP, and 3YOP strategy; sales, profit, and go-to-market fundamentals.
Domain
Consumer Packaged Goods (CPG) / Personal Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Sales operations strategy, shopper marketing, trade activation, field execution, sales forecasting (IBP), retail excellence, business excellence, process improvement, SOP enforcement, data analysis
Preferred skills
Team management, owner-mindset, ambiguity navigation, goal focus, learning agility
Technologies
IBP, MBR, BP, 5Ps, RE
Responsibilities
Manage brand and channel shopper marketing strategies and sales promotion activities; operationalize brand plans into execution guides and track vendor performance; lead retail execution via merchandising agencies and capture in-store data; develop robust IBP/Pre-Demand Review processes to drive forecast accuracy; execute trade marketing strategies and monitor promotional campaign progress.
Seniority
Senior, hands-on IC with team leadership