Customer Sales Lead, ADUSA Giant Company
Core
Drive profitable growth for Campbell's Snacks portfolio by developing joint business plans and executing strategies with key retail accounts.
Role type
Senior Customer Sales Lead (CPG)
Builds
Annual Operating Plans, customer growth strategies, and trade promotion programs for major retail partners.
Domain
Consumer Packaged Goods (CPG) / Retail Sales
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Joint business planning, category management, trade management, forecasting, P&L management, negotiation, data analysis (syndicated data), strategic thinking, relationship building
Preferred skills
Digital commerce insights, supply chain collaboration, loyalty data analytics, digital shelf solutions
Technologies
Circana (IRI), Nielsen, 1010data, trade management systems, sales planning tools
Responsibilities
Lead joint business planning and annual strategic planning with assigned customers; Develop and optimize customer business plans to achieve volume and profit objectives; Manage supplier and customer relationships across categories; Utilize sales planning systems to create growth plans; Implement trade promotion strategies and conduct post-event analyses; Monitor trade funding and post audits; Leverage digital shelf solutions for online availability; Conduct business reviews using market data; Analyze consumer trends for growth opportunities; Partner with customer decision makers to execute brand strategies; Drive new item sell-in and secure product distribution; Partner with Customer Marketing on brand programs.
Seniority
Senior, hands-on IC