Market Development Lead
Core
Drive market growth and development for Campbell's food brands by collaborating with Independent Distributor Partners (IDPs) and retail outlets to identify opportunities and resolve service issues.
Role type
Senior IC market development lead (CPG)
Builds
Retail business performance and incremental growth for Campbell's portfolio brands
Domain
Consumer Packaged Goods (Food & Beverage)
Deliverable
product features
Required skills
Sales strategy, data analysis, conflict resolution, route planning, inventory management, stakeholder engagement, Microsoft Excel, travel logistics
Preferred skills
Bachelor's degree, leadership experience, influence and persuasion
Technologies
Microsoft Suite (Excel, PowerPoint), sales-related software
Responsibilities
Analyze market conditions and share growth opportunities with IDPs; synthesize data to identify retailer-specific requirements and performance gaps; conduct route consults and physical inventories; resolve service-related disputes within 24 hours; build rapport with store management; travel locally and overnight as needed.
Seniority
Mid-Senior, hands-on IC