Trade Marketeer France
Core
Execute and implement trade marketing initiatives to support value and volume ambitions in the French foodservice market, acting as a bridge between EMEA marketing and local sales execution.
Role type
Trade Marketeer (Country Manager level)
Builds
Local marketing campaigns, trade marketing plans (PULL & PUSH), and sales enablement programs for the French foodservice sector.
Domain
Food & Beverage / Foodservice / FMCG
Deliverable
product features
Required skills
Trade marketing strategy, sales funnel optimization, consultative selling enablement, route-to-market planning, annual operating plan development, competitor analysis, channel management, matrix organization navigation, negotiation
Preferred skills
FMCG experience, foodservice sector expertise, travel flexibility
Technologies
N/A
Responsibilities
Ensure consistent deployment of EMEA marketing campaigns locally; Deploy local campaigns aligned with EMEA guidelines; Contribute to improving sales funnel effectiveness to generate qualified leads; Enable sales teams in consultative selling; Build and implement PULL & PUSH trade marketing plans; Contribute to long-term route-to-market strategy; Align launch timing with customers and sales teams; Support development of the country's Annual Operating Plan; Identify opportunities to improve customer engagement in the channel; Monitor market trends and competitor activities.
Seniority
Mid-Senior, hands-on IC