Growth Marketing Manager (m/f/d)
Core
Drive digital marketing performance across the group by optimizing digital channels, enhancing website effectiveness, and supporting the activation of marketing initiatives across customer touchpoints.
Role type
Growth Marketing Manager
Builds
Integrated digital presence, cross-channel campaigns, and group marketing initiatives
Domain
Food & Beverage (fruit preparations, juice concentrates, starch, sugar)
Deliverable
product features
Required skills
Digital marketing strategy, campaign management, performance tracking, website optimization, social media management, newsletter management, CRM integration, stakeholder management
Preferred skills
Experience with marketing analytics tools, trade fair and event marketing
Technologies
Marketing analytics tools, CRM systems
Responsibilities
Operate and develop the group's digital marketing ecosystem; Execute and optimize digital marketing initiatives and cross-channel campaigns; Drive activation and rollout of group marketing initiatives across customer touchpoints; Coordinate trade fair and event-related marketing activities; Ensure consistent messaging across digital platforms; Track, analyze, and improve marketing performance.
Seniority
Mid-level, hands-on IC
