Trade Marketing Associate
Core
Execute trade marketing, retail visibility, field activations, and customer engagement initiatives to ensure brand representation and drive commercial performance at the point of sale.
Role type
Junior Trade Marketing Associate (FMCG/Retail)
Builds
Regional trade marketing campaigns, retail activations, and localized marketing initiatives
Domain
FMCG, Retail, Consumer Electronics, Telecommunications
Deliverable
product features
Required skills
Trade marketing execution, retail merchandising standards, field activation coordination, customer and agent engagement, market intelligence gathering, performance tracking and reporting
Preferred skills
FMCG/Telecommunications/PAYGO industry experience, experience with retailers and field sales teams, knowledge of retail execution fundamentals
Technologies
POSM, activation toolkits, field reporting systems
Responsibilities
Execute regional trade marketing initiatives and campaigns; conduct retail audits and monitor product display quality; gather customer and agent insights through field engagement; coordinate field activations and community outreach; manage marketing asset inventory and distribution; track key metrics and submit performance reports
Seniority
Junior, hands-on IC
