Global Trade & Shopper Marketing Lead (m/f/d)
Core
Develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities, designing frameworks for consistent execution across channels and markets.
Role type
Global Trade & Shopper Marketing Lead
Builds
Global frameworks, guidelines, and integrated marketing initiatives for retail customers
Domain
Retail / Consumer Goods / Marketing
Deliverable
product features
Required skills
Trade & Shopper Marketing strategy, shopper insights analysis, campaign optimization, cross-cultural collaboration, international travel
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop global Trade & Shopper Marketing strategy, design global frameworks and guidelines, steer campaign optimization based on data, contribute to integrated marketing initiatives with retail customers, drive collaboration between headquarters and regional teams
Seniority
Senior, hands-on IC