Global Trade & Shopper Marketing Lead (m/f/d)
Core
Develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities, designing frameworks for consistent execution across channels and markets.
Role type
Global Trade & Shopper Marketing Lead
Builds
Global frameworks, guidelines, and integrated marketing initiatives for retail customers
Domain
Global retail / consumer goods
Deliverable
product features
Required skills
Strategic planning, campaign optimization, shopper insights analysis, cross-functional collaboration, international partnership management
Preferred skills
Entrepreneurial mindset, cross-cultural collaboration, international travel
Technologies
None stated
Responsibilities
Develop global Trade & Shopper Marketing strategy, design global frameworks and guidelines, steer campaign optimization based on insights, contribute to integrated marketing initiatives with retail customers, drive collaboration between headquarters and regional teams
Seniority
Senior, hands-on IC